We consult and train people behind closed doors.
But we also host bold, practical, and inspiring events, and some of them are open to you.
From AI masterclasses to leadership labs, DisruptHR spectacles, and Excellevate sessions, this is where our ecosystem meets the world.
Personal branding program created by Maria Stoeva & Velina Tomova vol.3
Here’s a short, clean website version. No fluff, no brochure voice, no therapy-circle energy.
Personal Branding Program vol.3 is now open for registration.
After two editions and 30 participants with wildly different professions, fears, and goals, one thing became clear.
Personal branding is not about selling yourself louder. It’s about understanding who you are, how you show up, and why people remember you.
Led by Maria Stoeva, MBA, and Velina Tomova, the program combines strategic thinking, real-world experience, and a human approach. Supportive, honest, and practical. With humor, because life is hard enough already.
Over two intensive days, we focus on what actually works for you.
No “musts.” No templates. Just clarity.
You’ll work on:
- your real expertise and how to express it with confidence
- personal brand identity. Vision, messages, channels, boundaries
- social media and traditional media presence
- networking, trust, and authority
- online and offline content. From platforms to events
The program ends with a 2-hour individual mentoring session, where everything turns into a clear, realistic action plan tailored to you.
📍 March 27–28, 2026
📍 Hyperspace Social Tech Hub
You’ll leave with clarity, confidence, and a personal branding framework you can actually use.
Personal branding isn’t a trend. It’s an investment that stays with you.
AI for Better Communication (Practical Basics for HR and People Managers)
Communication is at the heart of managing people and using artificial intelligence.
AI won’t solve communication problems for you.
But it can help you think more clearly, ask better questions, and structure conversations that lead to real results.
📍 March 12, 2026
📍 Online
This webinar is not about AI tools.
It is about how we think, communicate, and make decisions when we use AI in our work with people.
In this webinar, we will talk about the mindset behind using AI and building useful habits, not just the tool itself.
Because the way you think and formulate is more important than the technology.
Most people use AI superficially, chaotically, and without a clear purpose.
The result?
Longer conversations, more conflicts, and less real effect.
At the same time, various European studies show that professionals in Bulgaria still use AI and data more limitedly compared to other countries in Europe.
Not because there is a lack of interest. But because there is a lack of clarity on where to start and how AI can actually fit into daily work and communication with people.
This webinar is a step in that direction.
Not towards “more tools,” but towards more conscious adaptation.
During the webinar, you will learn:
– how AI can support clearer and more structured communication
– how to formulate better questions and messages with the help of AI
– how to use AI as an assistant in difficult conversations and situations
– how to save time on communication processes without losing
DisruptHR Sofia vol.5
“Hidden Treasures”
It is always quieter and darker underground. And the senses are heightened precisely where there is no unnecessary noise and light. That is where the most valuable things are hidden.
That is where DisruptHR Sofia vol. 5 “Hidden Treasures” – the most mysterious business event in Bulgaria – will take you.
DisruptHR is a global movement that originated in the US and is held in over 150 cities around the world. The format is unique: each speaker has exactly 5 minutes and 20 slides, which change automatically every 15 seconds. The result is fast, energetic, and authentic—a mixture of knowledge, emotion, and inspiration that cannot be found at any traditional conference.
After the editions “HR is dead! Long live HR”, “This is art…,” “What a Circus!” and “Rockstars,” DisruptHR Sofia is back with its fifth edition – “Hidden Treasures”.
And it invites everyone who believes that true value often remains hidden – in people, ideas, processes, and skills that don’t always shine on the surface.
Expect an evening full of surprises, unconventional perspectives, provocations, and… a few carefully selected mysteries. Be part of an audience that thinks differently.
📍 Toplocentrala, February 12, 2026.
When nothing is certain, everything is possible… ⚡️
Past Highlights
These events already happened – but they shaped what’s next.
Excellevate Masterclasses
Positive Habits to Supercharge Your Performance
with Kat Thorne
Revenue Growth Management (RGM)
with Kristijan Matijasevic & Andrea Krkac
DisruptHR Sofia
DISRUPT HR SOFIA: The First Four Acts
The story so far. Loud. Bold. Sold out. Always.
DisruptHR Sofia didn’t gently “arrive” on the local scene. It crashed the doors, grabbed the mic, and asked the room one simple question:
“Ready to rethink HR, or should we bring the defibrillator?”
Since then, four editions later, the movement has turned into a full-scale phenomenon. Packed halls. Wild topics. Speakers who dare. And communities that actually show up. Every. Single. Time.
Here’s the quick tour through the chaos we proudly call progress:
Vol. 1: “HR is Dead! Long Live HR!”
The pilot that didn’t feel like a pilot.
14 speakers. 8 sponsors. 6 media partners. Sold out tickets and a packed hall.
Tickets vanished faster than PTO after a payroll delay. It was messy, loud, and absolutely unforgettable. HR officially woke up. Our goal was to provoke people to start thinking and talking about working with people in a new way.
Vol. 2: “Now This is Art…”
By the second edition, the room already knew the drill. In this edition, we wanted to show people that art comes in different forms and topics, and it was a ballet show, but with white sneakers.
Five-minute talks. 20 slides that flip every 15 seconds. No ads. No fluff.
Just pure adrenaline from the stage. 600 people in the hall.
This one proved something important. HR isn’t just business. It’s art… with better snacks and maybe some banitsa.
Vol. 3: “What a Circus!”
Here’s the twist. Calling it a circus wasn’t a metaphor. We didn’t want people to take themselves too seriously. The energy, the topics, the crowd. The chaos that somehow makes perfect sense. Networking partners jumped in, sponsors levelled up, and the audience… well, the audience acted like they bought tickets for Beyoncé.
350 attendees. 3/3 sold out Toplocentrala. This wasn’t another disrupt experience. People weren’t only watching, but living it.
Vol. 4: “Rockstars”
The fourth edition totally got us out of our comfort zone. It threw the event into orbit.
The rock business show that inspired people to be rockstars as leaders, mentors, HR’s and people. 11 speakers. 7 sponsors. 3 networking partners. 3 media partners.
350 attendees again, packed shoulder to shoulder.
It was loud. Electric. Larger than life. A true headline show. We even finished it by bringing a motorcycle into the hall.
Four Editions Later…
DisruptHR Sofia has gathered over 50 speakers, thousands of engaged professionals, and a community that grows faster than the slide timer on the big screen.
We talk about work, people, tech, and culture in a way that actually sounds human.
We break clichés instead of repeating them.
We challenge the status quo instead of decorating it. We’re teaching people something and doing it faster than ever before.
And we’re just getting started… ⚡️